31/10/2019
In 2019, LiveCorp developed a challenge for companies involved in live exports: to produce short videos that showcased the industry’s pathway of continuous improvement, especially regarding animal welfare.
The idea was to share challenges, innovations and solutions in a way that connected with the hearts and minds of the audience, from any part of the live export process.
The competition was held in conjunction with LIVEXchange 2019: Welfare beyond borders and the results announced in front of conference delegates.
“Building trust isn’t just giving consumers more science, more research or more information… it’s about demonstrating that you share their values when it comes to topics they care about most”
Center for Food Integrity
Nine entries were received:
JUDGE’S CHOICE – An Indonesian video by Halleen
PEOPLE’S CHOICE - Great animal welfare starts with great, skilled people by Austrex
The Kimberley-Pilbara story by International Livestock Exports
An Indonesian abattoir: the story of Z-Beef by JJAA (CPC)
Live export supply chain: the people by JJAA (CPC)
The KPCA 2019 Livestock Handling Cup by Kimberley Pilbara Cattlemen's Association
Why live export and the chilled trade are complementary by Livestock Shipping Services
Life in a Pilbara feedlot by Phoenix Exports
The Sheep Collective story by Rural Export & Trading (WA)