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Research project

Understanding community sentiment

Summary

The livestock export industry has a complex relationship with the community.

While there is strong recognition of its contribution to the Australian economy and nutrition overseas, there is also concern over animal welfare, with some people very vocal in their opposition to the trade. This can put pressure on decision-making by politicians and regulators.

The industry has contracted an independent third party to conduct research, based on a solid scientific approach, to survey the community and understand its views on various facets of the livestock export supply chain.

The work is being carried out by Voconiq, a CSIRO spin out company that has worked for many years in mining and resources, and more recently with various agricultural industries, to help bridge the gap with the communities they work alongside.

The survey results are helping to re-set the conversation with the Australian public, and highlight the areas where industry needs to focus its efforts to build trust and acceptance over time.

Objectives

This project aims to use Voconiq’s social insights framework to conduct surveys of around 5,000 Australians over several years, to assess community sentiment toward the livestock export industry.

Benefits to industry

This project will ensure politicians, livestock exporters and others have a factual basis for understanding what the community thinks about livestock exports, based on a representative survey of Australians.

It also highlights the key issues of concern, providing guidance for industry management practices, research efforts and communication strategies.

Sign up for future surveys

People interested in participating in future years may pre-register to be contacted by Voconiq when the next Australian live export industry survey is released.

Community Trust in Rural Industries

LiveCorp also contributes to the Community Trust in Rural Industries project, a collaboration between 11 Rural Research and Development Corporations (RDCs), the National Farmers’ Federation (NFF) and New South Wales Department of Primary Industries (NSW DPI) to build the capacity of food and fibre industries to productively engage with the community.

Project Code

LiveCorp

Research Organisation

Voconiq

Start Date

10/05/2019

Status

Ongoing

Project End Date

30/06/2023